FOR IMMEDIATE RELEASE
Hillary Griffith, Director www.bouldergreenstreets.org firstname.lastname@example.org
- Boulder Green Streets “Ciclovia”
- Sunday, September 16th, 2012 10am-4pm.
- An exciting new, expanded 3 mile route of car-free streets linking Pearl Street from 15th to 20th Streets, and the North Boulder Recreation Center at 3170 Broadway.
- 10 Zones featuring over 50 FREE activities, food, live music and more.
Boulder Green Streets Third Annual “Ciclovia” is back!
Good things come in threes. First there was the Bolder Boulder, then the Pro Cycle Challenge, and now, on Sunday, September 16th, 2012 Boulder Green Streets ‘Ciclovia’. From 10 am to 4 pm, the City of Boulder and an estimated 15,000 area residents will celebrate all things Boulder at this three-mile-long car-free event.
Boulder Green Streets, founded by social entrepreneur Hillary Griffith, draws its inspiration from the ‘Ciclovia’ held in cities around the world including New York City, LA, Portland, San Francisco and Bogotá, Colombia. In Bogotá, more than 70 miles of roads are turned into a promenade every Sunday for strollers, runners, bicyclists, and food vendors. According to Griffith, the Ciclovia has now become part of an international movement that is having dramatic impact on the communities where it takes place.
At Boulder Green Streets, September 16th Ciclovia, a three mile car-free route that winds through neighborhoods and links two activity centers – Pearl Street between 15th and 20th and the North Boulder Recreation Center at 3170 Broadway. At these activity centers you’ll find 10 different thematic zones (The Let’s Move Fitness Zone, Live Well featuring Health, Wellness and Gardening, Yoga & Martial Arts, Zona Latina, Eco-Chic Fashion, Sustainable Living, Ride & Roll, Outdoor Adventure, the Organic Alley Food Pavilion, and Connected Mobility). In these zones over 50 free activities are offered creating a gigantic play space for the community. The event features a free community breakfast, free yoga, martial arts, music and dance classes all day. You’ll find live music and spontaneous performances along the route by Quemando, The Boulder Samba School, Lesile K. and the Prem Sangha Band among others. You’ll find free all day access to the North Boulder Recreation Center, and the 50-vendor full, Organic Alley Pavillion featuring free samples from some of the BEST organic foods and healthy lifestyle products made in Boulder, a climbing wall, skate park and kayak tank.
There will also be free B-Cycle bicycle rentals, free pedicab rides, a kid’s bike rodeo, BMX demos, a four hour flash mob, art, music and gardening workshops, Boulder’s first bike ballet performance, and a wheelchair obstacle course.
Boulder, known as #1 in the USA for being the smartest town in the country, and the healthiest, has just raised the bar on lifestyle.
Do people living in Boulder have more fun than any other city in the USA? Not just dining out fun – or happy hour fun – but the kind of fun that celebrates community and who we are and how we live. As one visitor from last year put it “It’s an in-the-street celebration of all that is good about living the Boulder lifestyle”.
The City of Boulder, as presenting sponsor, is leading the way in showing other communities that green and lean is also good for the local economy.
The third annual Boulder Green Streets Ciclovia is a “Street Liberation” project that repurposes the streets into a play space for the community to engage in healthy, active, sustainable and educational activities. The event offers the community the opportunity to explore the myriad of local resources, services, and products Boulder has to offer in a fun and engaging way. According to Griffith, “76% of the visitors surveyed last year discovered local businesses and services they didn’t know existed. The event offers a kind of community cross-pollination.” The Ciclovia concept however is a part of a global movement that inspires cities to become safer, healthier, and more livable. In many cities, Ciclovia’s have brought dramatic changes including improved health, a sense of community and sustainability. What is unique to Boulder however is that it is the ‘smallest’ sized city to host such an event. According to Griffith, she gets regular calls from other small to medium size cities that are interested in learning how Boulder is doing it.
The Organic Alley Pavilion, now in its second year at Boulder Green Streets, features artisan producers and leading local and national brands. Sponsored by Rudi’s Organic Bakery, visitors will have the opportunity to sample products from close to 50 diverse companies on-site, including WhiteWave Foods, Madhava Natural Sweeteners, GoodBelly, Organic Valley Cooperative, Earth Balance, Cheribundi, Natural Grocers by Vitamin Cottage, Boulder Ice Cream, Boulder Granola, Lovely Lady Products, and others.
For interview or information, contact:
Hillary Griffith, Executive Director, Boulder Green Streets. email@example.com Tel: 720.422.3354
PRESS RELEASE REGARDING THE ORGANIC ALLEY FOOD PAVILION AT THE 2012 CICLOVIA.
Rudi’s Organic Bakery Featured Among 50 Natural, Organic Companies Exhibiting at
Boulder Green Streets 3rd Annual Ciclovia.
Boulder, Colorado (Aug. 27, 2012) – Can you imagine a whole Sunday without the sounds of traffic? Where pedestrians, families with their strollers, skateboarders, bikers and others can roam the streets freely, interact with their neighbors, and engage with exhibitors and outdoor activities?
On Sunday, September 16th, Boulder’s third annual Boulder Green Streets Ciclovia event sponsored by the City of Boulder, will host a three-mile loop linking the east end of Pearl Street in downtown Boulder with the North Boulder Recreation Center, and the entire loop will be free of motorized vehicles. The full-day event, hosted by Boulder Green Streets and the City of Boulder, will be filled with dynamic activity zones along the three-mile stretch for participants to engage with the Boulder community.
The event also will be home to the Organic Alley Pavilion, a unique exhibitor hall dedicated to natural, organic and sustainable products. Now in its second year, the Organic Alley Pavilion features artisan producers and leading local and national brands. Sponsored by Rudi’s Organic Bakery, visitors will have the opportunity to sample products from close to 50 diverse companies on-site, including WhiteWave Foods, Madhava Natural Sweeteners, GoodBelly, Organic Valley Cooperative, Earth Balance, Cheribundi, Natural Grocers by Vitamin Cottage, Boulder Ice Cream, Boulder Granola, Lovely Lady Products, and others.
The Organic Alley Pavilion is produced by Best Organics Inc., a leading, Boulder-based organic gift and brand promotions company, and Compass Natural LLC, a marketing, communications and event planning agency specializing in green business, in partnership with Boulder Green Streets and the City of Boulder.
“We are excited to feature leading and emerging local, regional, and national companies in the Organic Alley Pavilion at this year’s Boulder Green Streets Ciclovia event,” says Steven Hoffman, Managing Partner of Compass Natural Marketing. “Incredibly popular last year, we anticipate more than 50 vendors in attendance, and consumers will get to sample and learn about delicious natural, organic and eco-friendly products.”
“We are very pleased to bring the natural products community together with such an active and environmentally aware local community, further building awareness of Boulder as a nexus of natural and organic products,” comments Seleyn DeYarus, CEO of Best Organics. “The Boulder Green Streets organizers give us a supportive environment to bring like-minded individuals together with companies that speak to their values and lifestyles, all with the gorgeous Foothills as the backdrop.”
To participate as a sponsor and/or exhibitor of the Organic Alley Pavilion at Boulder Green Streets Ciclovia, contact Shoshana Romer at Best Organics, ”mailto:firstname.lastname@example.org” email@example.com, tel 303.499.6742. Also, for more information, visit “http://www.bouldergreenstreets.org/”www.bouldergreenstreets.org.
The third annual Boulder Green Streets Ciclovia is a “Street Liberation” project that repurposes the streets into a play space for the community to engage in healthy, active, sustainable and educational activities. The event offers the community the opportunity to explore the myriad of local resources, services, and products Boulder has to offer in a fun and engaging way. It is a part of the global ciclovia movement that inspires cities to become safer, healthier, and more livable.
Featured Sponsor of the Organic Alley Pavilion
We are thrilled to announce this year’s sponsor of the Organic Alley Pavilion is Rudi’s Organic Bakery, a leading provider of certified organic and gluten-free breads and related products. For more information, please visit www.rudisbakery.com
Organic Alley Pavilion Exhibitors Include:
Alchemist, American Natural & Organic Spices, Boulder Granola, Boulder Ice Cream, Carmen’s Kitchen, CheetahFit Personal Training Center, Cheribundi, Door to Door Organics, Earth Balance, Earth Island, Eco Ditty, Eco Vessel, Follow Your Heart, Glutino, GoodBelly, Great Eastern Sun, Hanna’s Herb Shop, Happy Family Brands, HiBall Energy Drink, Java Raiz, JJ’s Sweets, Lovely Lady Products, Made in Nature, Madhava Natural Sweetens, Mile High Organics, Natural Grocers, Natural Hapa, Nite Ize Inc., Nova Chocolate, Organic Valley Cooperative, Olomomo, Qrunch Foods, Rollin Greens, Rudi’s Organic Bakery, Runa Tea Co., Slide Ridge Honey & Butcher’s Bunches, Spoonk Space Inc., St. Claire’s Organics, Teatulia, Teeccino, Udi’s Gluten Free, Wacky Apple, Way Better Snacks, WhiteWave Foods, Wild Planet Foods.
About Boulder Green Streets
Boulder Green Streets promotes active and healthy living, sustainability and community. One of Green Streets signature events is the Boulder Ciclovia which creates expanded public, park-like spaces through a large-scale street event and car-free space. Founded in the tradition of Ciclovias, popular public events originating in Latin America and now held in major cities throughout the world. Extensive and free activities get all ages, economic levels, genders and ethnicities out to play together and experience sustainability first hand. The first Boulder Green Streets Ciclovia-style event saw 10,000-15,000 attendees throughout the day in 2011. This year more attendees are expected. For more information, visit ”http://www.bouldergreenstreets.org/”www.bouldergreenstreets.org.
About Best Organics, Inc.
Best Organics Inc., a majority woman-owned company, is a leading provider of premium, hand-packed, organic and eco-friendly gift basket collections featuring gourmet products from local, regional and U.S.-based producers and leading brands. Its gift collections are presented in beautifully illustrated, reusable gift boxes, and are available online at HYPERLINK “http://www.AmericasBestOrganics.com/”www.AmericasBestOrganics.com, and for corporate gifting. The company’s Boulder’s Best Organics and Colorado’s Best Organics gift box collections feature organic products from Boulder and the Rocky Mountain region, and its America’s Best Organics gift baskets feature artisan producers from throughout the U.S. Best Organics Inc. is a member of the Organic Trade Association, Colorado Proud, and Naturally Boulder, and is a Green America-approved business. Contact HYPERLINK “mailto:firstname.lastname@example.org”email@example.com or call 303.499.ORGANIC (6742).
About Compass Natural Marketing
Compass Natural Marketing, established by organic and LOHAS industry veteran Steven Hoffman and based in Boulder, CO, brings more than 25 years of experience in natural and organic products sales, marketing, public relations, communications, research, event planning, special project assignments and strategic industry guidance to businesses involved in the $290 billion market for natural, organic, sustainable, and socially responsible products. Visit HYPERLINK “http://www.compassnatural.com/”www.compassnatural.com, contact HYPERLINK “mailto:firstname.lastname@example.org”email@example.com or call 303.807.1042.